Tuesday, April 8, 2014

Levi's Keep Cool 宣言






这是春节期间儿子接的一个project,导演Levi's COOL JEAN的广告,特点是
Engineered for comfort and woven with specialized fibers that create a cooling effect, 
听起来很神的呀,大年初三就乘777飞机踏上了马来西亚的海滩,在那里呆了二周,又神兜兜地乘上那架后来失踪的777飞机回来,当听到那架飞机出事的消息,心里一阵凉飕飕,想想也有点后怕,世界上神不知鬼不觉的事真的还在发生,这大概是keep cool 的至高了吧!


  

 Levi's Keep Cool 宣言


This spring, Levi's® is launching COOLMAX® and a collective range of COOL JEANS, an innovative denim collection specifically constructed to combat sweltering hot weather. With Levi's® COOL JEANS, everyone, everywhere has the opportunity to wear denim and non-denim styles year-round, regardless of the temperature.


Engineered for comfort and woven with specialized fibers that create a cooling effect, these looks help adjust the body's temperature to maintain comfort amidst the summer heat, to KEEP you COOL from inside out. Renowned Chinese fashion blogger Han Huo Huo(韓火火) expressed his belief and dedication in being true to himself, empowered by the Levi's® COOL JEANS.